Alan Cox has been practising customer-centric design for over a decade and is founder of Left Click Labs. Alan has built
Left Click Labs to service a niche market by specialising in advanced optimisation of e-commerce websites, effectively
achieving more leads and sales from e-business websites.
Left Click Labs do not develop websites themselves, but work with web developers and their clients to achieve results.
His no-nonsense approach to the web has resulted in staggering increases in conversion rates and award wins with some of
the big names in Internet retailing both in New Zealand and overseas.
Alan will be talking about moving beyond basic usability and how to design more persuasive websites that convert more
visitors into customers. In this session, Alan will share some of his experiences and will help you get some fresh
perspectives on designing websites that help people to transact online.
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Brett Taylor is Web Development Diploma Course Coordinator at Natcoll Design Technology in Wellington. He runs tutorials
on the various web development disciplines, including JavaScript, PHP, MySQL and Flash. He is a self-identified geek who
has continually been doing something constructive in cyberspace since 1994: programming since he was 11, ran a BBS in
1994, started making websites in 1996, as both hobbyist and professional. Passionate about the empowering qualities of
technology, knowledge and automated services, he is focused on creating better experiences for as many users as
possible, if not all.
Brett will be addressing the use of Javascript in form validation, an area of programming that receives varied attention
from web developers. Brett will provide an introduction to modern JavaScript techniques, explaining the difference
between BOM and DOM (Browser/Document Object Models), demonstrating a cross-platform, unobtrusive JavaScript form
validating library with best-practice user feedback, using a real world example.
Brett will show a standard but varied registration form, using different kinds of fields with a range of validation
techniques including a simple Ajax checker to see if a username is taken. Sample source code will be supplied, with full
explanations of how the code works so that web developers may use and modify for their own javascript validation.
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Bruce is Managing Director of Domain Appraisers Ltd, the preferred supplier of Domain Name appraisals to DomainMasters -
the .nz domain name portal. He is an experienced database programmer and has been involved in the IT industry since
1976. Since 2005, he has been actively involved as a Domainer (domain name investor), during which time he has developed
an extensive portfolio of generic New Zealand domain names.
Domain Name appraising is an enormously challenging business with buyers naturally wanting low appraisals and sellers
seeking high appraisals. To be a successful appraiser requires extensive Domainer experience; a strong support network
of industry contacts and specialists; access to meaningful, accurate and up-to-date sales information; a strong
analytical mind and nerves of steel!
In this presentation Bruce will share the background to the launch of Domain Appraisers; several .nz domain name
appraisal case studies; some of the variables used in appraising a domain name; and the direction that he sees the .nz
domain name aftermarket will take. Bruce's insight into the little known world of the Domainer will be fascinating for
all.
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Chris Claridge, ID Ltd
Chris is the Director of ID Ltd and the Chair of Vcapital Ltd. Chris has worked for the Canterbury Employers' Chamber of
Commerce as a business advisor and lobbyist at central Government level. He was the Dean of Business Studies and Senior
Lecturer in Management and Marketing at the Christchurch College of Education. He specialises in brand communication
strategies and innovative marketing techniques for business using new media and the internet.
Chris has been involved in SME issues at a national level and international level. His activities have included
responsibility for organising the Business Forum at the Sixth APEC SME Ministers Meeting; recipient of an Asia 2000
Fellowship and the presentation of papers at international SME conferences.
Chris has an entrepreneurial background in innovation and technology management, and the development of new products and
services.
Chris will be sharing (with passion) on how to generate revenue from web publishing. The emergence of online advertising
has created a real opportunity for web development companies. Web development companies' normal business model is to
charge clients for creating and hosting the website. The emergence of online advertising gives website development
companies an opportunity to create other forms of revenue.
The internet now consumes over 34% of total media consumption by individuals under the age of 50. Australian online
advertising has now reached AUD$1Bn or 10% of all advertising expenditure.
In this presentation Chris will talk through existing models and trends, and how website developers can reconfigure
their business models to be web publishers.
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Dennis Smith, WDANZ
Prior to establishing WDANZ, Dennis was New Zealand's most prolific web developer, having personally designed and
developed over 500 websites since he started with Netscape Navigator Gold in 1997. He is a passionate and an experienced
small businessman with a creative and entrepreneurial leaning. WDANZ and the various sin-off Joint Ventures are the
result of a mix of his strong leadership, single-minded determination and a passion for the web development industry.
Dennis will be sharing several presentations: with Vaughan Reed (Labyrinth Solutions) where he will explain why WDANZ
chose to use and recommend Contegro; with Steve Edhouse (DomainMasters?) where he will share the DomainMasters? vision;
with Bruce Clement (Domain Appraisers), where he will background the .nz Domain Appraisal business; and the Conference
welcome where he, Russell Holland and Micahel Brandon will share the background, successes and future of WDANZ.
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Harvey is a talented and respected PHP web developer based in Auckland. He is skilled SEO specialist who has co-authored
the open source content management system Jojo CMS - scheduled for release in July 2007.
Harvey's passion is to create HTML and CSS code that is fast and lightweight, that users can appreciate as much as the
search engines. In producing CMS driven websites for small businesses, he focuses on web standards, good content and
proper on-page search engine optimisation.
Harvey will be demonstrating best practice use of CSS within a website or application. While most websites now use CSS,
the markup can often be more complicated or bulky than the older-style tables based markup. He will present CSS and
XHTML techniques to make your code smaller and easier to manage. Source code and examples will be available.
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Helen is Business Writing Trainer at Write Group, a leading New Zealand wordsmith company. Amongst other things, Write
Group specialises in teaching Plain English. Helen is passionate about effective communication across all media but
believes that the written word is especially powerful. Her particular expertise is writing web content.
Helen will talk about writing for the web, introducing the topic with a broad brush overview including the typical DIY
website word disaster. She will then drill down into the WHAT-NOT-TOs and show the HOW-TOs for a web developer writing
copy for a commercial client. Prepare to be surprised when you learn what Plain English is all about! Helen's
presentation will be highly beneficial to all web developers, and web journalists alike.
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Jacquie is an entrepreneur. She is the founder and director of LightBulb Technologies, a creative multimedia company,
that specialises in dynamic online sales and training solutions. Jacquie has an impressive training background and in
the last decade has led over 1000 courses in software, mobile technology and customer services skills.
For the past five years she has honed her skills as a multimedia producer during the creation of video training
programmes, animated product demonstrations and software training modules for companies such as Interactive Technologies
Ltd, Vector, Nokia NZ & Telstra Clear.
Jacquie will share her experiences as an entrepreneurial woman in a male dominated industry. Starting with her "Big
Idea", she will then cover what she calls the "Imposter Syndrome", partnering successfully, dealing with
subcontractors and working with different business styles
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Jo has a keen interest in new technology including communications, redundant networks and communications (particularly
after critical events), digital photography and multimedia technologies.
He is vice president of the WelMac, the Wellington Macintosh Society Inc, the largest Mac users group in New Zealand and
is on the executive committee of Unlimited Potential, a Wellington IT association. He is also an active member of the
Wellington Linux Users Group, WellyLUG.
Jo has facilitated the WelMac New Media special interest group, and helped to create and organise several key events
including the nationwide amateur short movie competition and festival MovieFest; the 2005 IT Careers Fair; and the 2006
Gadgets, Games and Geeks exhibitor showcase. His recent developing project is Mesh|net, which is involved in
implementing community based network and broadband technologies that can be used for bandwidth intensive multimedia
content, such as on demand delivery of high definition video, and community collaboration projects.
Internet video is now mainstream and is creeping into business websites. Jo will explain the various options for
embedding non-streaming downloadable video into websites, covering the pros and cons of the various options available
for delivery. This will include third party websites such as Google's YouTube, RSS/Pod casts and developing for the
various platforms Flash, Quicktime, and Windows Media.
He will explain the steps needed to create good video, and then address optimisation, bandwidth and other issues
relevant to a commercial web developer.
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Michael is recognised as a world authority in the SEO of vBulletin, a popular PHP Bulletin Board, and is held in high
regard by all who have received his advice. He is an ex-IRD auditor, with an eye for detail, an inquisitive mind and is
single-minded in seeking answers to technical problems. Michael is passionate about SEO and SearchMasters was the first
joint venture between WDANZ and the industry. Michael's training events have wowed attendees nationwide and are the
beginning of enormously important and badly needed ongoing training and support to the industry.
SEO is currently a hot topic in our industry with a wide range of opinions, knowledge and expertise. Michael's
presentation will address many of the unanswered questions about SEO. Michael will also be presenting the workshops
SEO101 and SEO201 to the public and SEO301 to the trade the day following the Wellington Conference.
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Richard Naylor, R2
Richard Naylor is a Development Engineer who has spent long periods of his career in the Electricity sector, Local
Government IT, Economic Development. In the last 10 years he has been building CityLink, in a variety of roles.
Richard is a Member of IEEE, IPENZ, NZF " VTG, a Fellow of InternetNZ and has extensive experience with streaming
video.
Drawing on his practical experience Richard will be addressing issues relating to streaming video including the various
options for delivery, using your server or a streaming service, software, protocols, network connectivity, bandwidth
usage, costs, and optimisation. He will share case studies and examples from his "war chest" from his many
years in the industry.
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Russell started WebFoot? in 1995 and is now team leader, visionary, and director of E-C Internet. A real
Internet-Evangelist, Russell has used the CompuServe network since 1988 and was involved in the original Web Developers
of New Zealand. Having evolved his business through the early browser wars and dot com bubble, Russell has seen and been
a part of the key developmental stages of the industry and has a wealth of experience. For years, he wrote the SODA
(Site Of the Day Award) in the early days of the Internet. He is an experienced programmer and systems manager, has held
two photographic exhibitions and has written articles for Netguide and several online news & views web sites.
Russell will be teaching on how to manage and build a successful web development business. In this he will share how to
establish a business model that suits your passion, skill-sets and vision; how to develop and implement your marketing
plan and develop effective sales tools; strategies for calculating costs, charging out, profits and quoting; and
developing business strategies including building passive income, succession planning and exit strategies.
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Steve is Managing Director of Hamilton based web development company Tech1 and has been involved with computers since
the early 80's. Tech1 has developed e-commerce sites and advertising campaigns for many well known NZ companies
including the Rugby World Cup (NZ, France and Australia), A1 GP, U2, Rolling Stones, Fashion week, AKO7, V8 supercars
and so on.
Steve is a director of international multimedia production house MMIdeas which develops marketing and sales
presentations and educational CDs distributed worldwide by companies such as Granada TV. Tech 1 is a shareholder and
partner of DomainMasters, and has developed the whole DomainMasters website and technology.
In this joint presentation with Dennis, Steve will share the DomainMasters vision, and how the business model and
marketing approach to DomainMasters impacted upon production issues. Steve will share how Tech1 managed the development
of the back-end in a two-stage project utilising Tech1's in-house PHP expertise, with offshore developers, on the Open
Source system Jojo CMS. This development work was particularly challenging due to the tight delivery timeframes and high
profile business.
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Steven has a wealth of experience in the .nz market. He was a member of the Hine Working Group which was tasked with
creating the structure and policy of the SRS. He is also former Shareholder Representative of Domainz, councillor and
Officer of InternetNZ, member of the 2LD Review Working Group as well as many other .nz related activities.
He has also been operating nznews.org.nz a blog about .nz domain
name issues since July 2002.
Steven will be talking about the role and function of White Knight?, a newly formed non profit service to help inform
and protect the legitimate rights of all .nz registrants regardless of status, fame or economic clout.
He will also outline the impact of .nz policies on a New Zealand based private (proxy) domain name registration service.
In this fascinating presentation he will explain how these two areas are more closely linked than most people realise.
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Vaughan Reed is a specialist in the area of on-line business development. His highly motivated 16 years experience in
the ICT industry was highlighted by providing network consulting services to large corporate businesses both in New
Zealand and the UK, including the opportunity of supporting one of the largest intranets in the world during 1998-2001.
His qualifications have included MCSE, MCP + Internet and a Certificate of Internet Marketing.
Vaughan has focused 100% of his time during the last 6 years into the internet environment by providing on-line
solutions for clients in a bid to aid their business development. Vaughan is the Managing Director of Labyrinth
Solutions in Auckland - a bespoke website design and development company formed in February 2001 whose clients include
both national and international big name brands.
Vaughan will be sharing about the newly designed WDANZ website (launching on 6 June 2007), including the process of
scoping, redesigning and building a highly visible and critiqued industry website.
In the last few years, many web development companies have developed their own CMS systems, including many WDANZ
members. In a joint presentation with Dennis, he will summarise the Contegro enterprise Content Management System;
explain the target market; and why WDANZ chose to use and recommend Contegro for its primary web presence, and event
management systems.
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Wayne Forgesson, Intergen
Wayne is the Director Business Development at Intergen and has over 20 years of IT experience including Sales and
Account Management, Relationship Management, Direct marketing, Marketing Leadership, mentoring and Computer engineering.
Wayne has extensive business understanding and a demonstrable record of success in managing to Government and corporate
sector relationships, for the last four years as director and shareholder of Intergen.
In this presentation Wayne will address the special requirements needed to deal with Corporates, and Government. He will
talk about the tender process - how to read between the lines; the Govt Guidelines - what the issues are with
compliance; doing business with corporates - building relationships, approaches and strategies; playing politics - how
real is the perception that its all about "jobs for the boys"; the Digital Strategy - what is it and where it
can be found; and explain how Intergen can help work collaboratively in the industry.
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Programme
| Tuesday 12th June |
| 8.15am |
Registration |
| 8.30am |
Conference Welcome - Russell
Holland, Conference Compere |
| 8.45am |
Background, successes & the future of WDANZ - Dennis Smith, WDANZ CEO (with
Russell Holland & Michael Brandon) |
| 9.15am |
Search Engine Optimisation -
Michael Brandon, SearchMasters |
| 10.00am |
Morning Break |
| 10.15am |
Building the .nz Domain Name Aftermarket Portal -
Steve Edhouse, DomainMasters? |
| 11.00am |
Complexity of Appraising Domain Names -
Bruce Clement, Domain Appraisers Ltd |
| 11.45am |
Combating Cybersquatting, Typosquatting & Domain Name
Malpractice - Steven Heath, White
Knight? |
| 12.30pm |
Lunch Break |
| 1.15pm |
Advanced E-Commerce Optimisation
- Alan Cox, Left Click Labs |
| 2.15pm |
Working with Government and Corporates - Wayne Forgesson, Intergen |
| 3.00pm |
Afternoon Break |
| 3.15pm |
Women in Technology - Jacqui Zelcer, Lightbulb
Technologies |
| 4.00pm |
Netguide Panel - your questions
addressed by the conference speakers of the day |
| 5.00pm |
Day 1 closes - Sponsors' Hour - Join our
Sponsors, Speakers, Joint Venture Partners for drinks and networking |
| 6.00pm |
Dinner (optional) |
| |
| Wednesday 13th June 2007 |
| 8.30am |
WDANZ website new look & Contegro CMS -
Vaughan Reed, Labyrinth Solutions |
| 9.00am |
Managing a Web Development Business
- Russell Holland, E-C Internet |
| 10.00am |
Morning Break |
| 10.15am |
Generating Income from Web Publishing
- Chris Claridge, Integrated Design Ltd |
| 11.00am |
Javascript Form Validation - Modern Best Practice
- Brett Taylor, NatColl |
| 12.00pm |
Lunch Break |
| 12.45pm |
HTML/CSS - Modern Best Practice - Harvey
Kane, RagePank |
| 1.45pm |
Online video - Browser based -
Jo Booth, Mesh Networks |
| 2.30pm |
Online video - Streaming - Richard Naylor, R2 |
| 3.15pm |
Afternoon Break |
| 3.30pm |
Writing Good Website Copy & Plain English - Helen Wise, Write
Group |
| 4.15pm |
Netguide Panel - your questions
addressed by the conference speakers of the day |
| 5.00pm |
Conference closes - Sponsors' Hour - Join our Sponsors, Speakers, Joint Venture
Partners for drinks and networking |
| 6.00pm |
Dinner (optional) |
| Thursday 14th June 2007 |
| 8.30am - 5.00pm |
Optional Workshops throughout the day - SEO, CSS Masterclass, Web
Journalism and more |
Registration
You may register online here
or you may call (09)
486-6410 for a personal booking. We will confirm receipt of your registration by email within one working
day.
Venue Details
Sharella Motor Inn, 20 Glenmore Street, Thorndon, Wellington. Ph 0800-657-272
Scholarships
Five Scholarships and thirty Emerging Talent tickets are available. Applications for Scholarship and Emerging Talent
tickets should be made through your teacher, lecturer or training institution principal.
Payment Terms
Terms are payment in full at the time of invoice. We accept VISA, Bankcard, Cheque, Bartercard Gift Vouchers, Ozone
Barter or Direct Internet Payment upon receipt of invoice.
Cancellations
For cancellations received prior to 5.00pm, Friday 1st June 2007, Conference Fees will be refunded in full.
Conference Fees will not be refunded after this time. Tickets are transferrable, so that should you be unable to attend
at the last moment, you are welcome to give your ticket to another staff member, colleague, subcontractor or friend in
your place. Should this be necessary, please advise WDANZ to avoid embarrassment during registration.
Accommodation
Accommodation is available at the venue. Please contact WDANZ should you wish to participate in Conference rate bulk
bookings.
Social Functions
Sponsor's hour 5.00pm - 6.00pm both days) and evening meals at the venue are a great opportunity to network and build
relationships with others in the industry.
Additional Comments
This third WDANZ Conference and has the best line-up of speakers so far. Attendees are constantly reporting extremely
high levels of satisfaction with these events. WDANZ Conferences are New Zealand web developers' best kept secret (so
many of them have told us).
We are so convinced of this that we guarantee your total satisfaction with our full money-back guarantee. If you
are a web developer and you attend this Conference and in the extremely unlikely event that you believe that you didn't
get value for money, we will refund your money - IN FULL. |
Posted by Dennis A. Smith ~ Friday 16 February 2007
Alan Cox, 
Brett Taylor, 
Bruce Clement, 
Harvey Kane, 
Helen Wise, 
Jacquie Zelcer, 
Jo
Booth, 
Michael Brandon, 
Russell Holland, 
Steve Edhouse, 
Vaughan Reed, 
